Sense of Community:
Direct Mail

Five direct mail letters follow this "Find and Replace" list, to be used as the off-air complement to your on-air Sense of Community fundraising. Use the Find and Replace function for each of the following to customize these letters for your station.

Please note that the Major Donor Upgrade level requires even further customization.

FIND AND REPLACE:

STATION NAME
MARKET NAME
MANAGER NAME

MORNING NEWS PROGRAM
AFTERNOON NEWS PROGRAM
INTERVIEW PROGRAM
BUSINESS PROGRAM
WEEKEND NEWS I
WEEKEND NEWS II
TALK SHOW

WEEKEND PROGRAM I
WEEKEND PROGRAM II
WEEKEND PROGRAM III

LOCAL PROGRAM I
LOCAL PROGRAM II

 

Sense of Community
Acquisition Mailer

 

Dear STATION NAME Listener:

Imagine for a moment that you live in a very special community.

One in which all views are considered without prejudice or hidden agendas.

One in which information is delivered expansively, with all its nuance, subtlety and shades of gray.

One in which humanity is celebrated in all its multitudinous forms.

And one in which communication comes before commerce, people before profits.

What you have just imagined actually exists. And you are part of this community. It is the STATION NAME community.

In this community, everyone shares a belief in the power of information, when it is delivered in-depth, in context and without commercial interruption.

Every day, STATION NAME keeps you informed about world, national and local events. As your public radio news source, our commitment to news is demonstrated by the diversity and depth of our news coverage.

Just think about all you get from STATION NAME:

* MORNING NEWS PROGRAM

* AFTERNOON NEWS PROGRAM

* INTERVIEW PROGRAM

* BUSINESS PROGRAM

* Hourly newscasts throughout the day.

* WEEKEND NEWS I

* WEEKEND NEWS II

It’s all on STATION NAME along with WEEKEND PROGRAM I, WEEKEND PROGRAM II, and WEEKEND PROGRAM III along with STATION LOCAL PROGRAM I and LOCAL PROGRAM II – programs produced right here in MARKET NAME.

If you didn't hear this programming on STATION NAME, you wouldn't hear it anywhere.

But we don't do it alone.

Listeners literally define what makes STATION NAME unique in MARKET NAME radio. Everything you hear on STATION NAME is made possible by those listeners in our community who are also members.

Now, we need you to become a full participant in the STATION NAME community, by supporting the station financially. That is the purpose of my letter today.

If you listen to STATION NAME - if the news you hear is important to you - please do your part to make it all possible.

And remember, STATION NAME can continue to provide high quality news and other programming only with your support. We have no income from advertising. Contributing listeners are our largest source of funding.

So please take responsibility for what you enjoy, and become a

full-fledged member of the STATION NAME community today.

Thank you in advance for your support.

 

Cordially,

 

 

MANAGER NAME
General Manager, STATION NAME

 

Sense of Community
Renewal Mailing

 

Outside Envelope: An important reminder for every member of our special community.

 

Dear STATION NAME Supporter:

Did you know that you live in a very special community?

It is a community in which all views are considered without prejudice or hidden agendas.

One in which information is delivered expansively, with all its nuance, subtlety and shades of gray.

One in which humanity is celebrated in all its multitudinous forms.

And one in which communication come before commerce, people before profits.

This community has no post office, no zip code, not even any streets or buildings. But it exists nonetheless. And you are part of it. It is the community of STATION NAME listeners.

In this community, everyone shares a belief in the power of information, when it is delivered in-depth, in context and without commercial interruption.

Every day, STATION NAME keeps you informed about world, national and local events. As your public radio news source, our commitment to news is demonstrated by the diversity and depth of our news coverage.

Just think about all you get from STATION NAME:

* MORNING NEWS PROGRAM

* AFTERNOON NEWS PROGRAM

* INTERVIEW PROGRAM

* BUSINESS PROGRAM

* Hourly newscasts throughout the day.

* WEEKEND NEWS I

* WEEKEND NEWS II

It’s all on STATION NAME along with WEEKEND PROGRAM I,WEEKEND PROGRAM II, and WEEKEND PROGRAM III along with STATION LOCAL PROGRAM I and LOCAL PROGRAM II – programs produced right here in MARKET NAME.

But we don’t do it alone.

Everything you hear on STATION NAME is made possible through you – our community of contributing listeners. Listeners literally define what makes STATION NAME unique in MARKET NAME radio.

Now, it is time to once again demonstrate your belief in our community, by supporting the station financially.

You have helped make the STATION NAME community what it is. As long as you listen to STATION NAME - as long as you enjoy the news you hear - please continue to make it possible, by renewing you support today.

And remember, STATION NAME can continue to provide high quality news and information only with your continued support. We have no income from advertising. Contributing listeners are our largest source of funding.

So please do your part as a member of the STATION NAME community today.

Thank you in advance for your renewed support.

 

Cordially,

 

 

MANAGER NAME
General Manager, STATION NAME

 

Sense of Community
Major donor upgrade mailer

 

Dear Mr. Sample:

Imagine a special community.

One in which all views are considered without prejudice or hidden agendas.

In which information is delivered expansively, with all its nuance, subtlety and shades of gray.

In which humanity is celebrated in all its multitudinous forms.

In which education of all the people is a universal priority, regardless of their income, age or beliefs.

And in which communication comes before commerce, people before profits.

This community actually exists. And you are already a member. It is the STATION NAME community.

Like all communities, there are a few leaders who shoulder more of the load than others. Typically, these leaders are committed to the community’s mission, and are willing to invest themselves more heavily than their own personal interest would dictate.

You are a leader of the STATION NAME community, because you have been one of our most committed donors in the past. While the financial participation of every community member is a priority for STATION NAME, we would not be able to continue our mission without the more generous support of leaders like you.

Your past generosity demonstrates your commitment to the mission of STATION NAME. Now, I hope you will once again support our community with another pledge.

At STATION NAME, perhaps our most important mission is education -- we seek to provide an educational resource to all the people who receive our signal throughout MARKET NAME. By helping to educate our citizens, we help foster a community based on fairness, honesty and a concern for the rights and well-being of all people.

Your support of STATION NAME helps make these values a reality in our community.

One more thing. Recently, we have made significant improvements in the service we provide. We now [LIST IMPROVEMENTS HERE].

These changes have made STATION NAME a better radio station. But they increase the burden on mailings like this one to raise the revenue we need.

Accordingly, please consider a 10% increase in your pledge, from the $xxx you gave last year to $xxxx now.

If I can be of personal service to you, please don’t hesitate to let me know. And thank you in advance for your continued commitment to the leadership of the STATION NAME community.

 

Cordially,

 

 

MANAGER NAME
General Manager, STATION NAME

 

Sense of Community
Additional mailing #1

 

Outside Envelope: An important reminder for every member of our special community.

 

Dear STATION NAME Supporter:

Did you know that you live in a very special community?

It is a community in which all views are considered without prejudice or hidden agendas.

One in which information is delivered expansively, with all its nuance, subtlety and shades of gray.

One in which humanity is celebrated in all its multitudinous forms.

And one in which communication come before commerce, people before profits.

This community has no post office, no zip code, not even any streets or buildings. But it exists nonetheless. And you are part of it. It is the community of STATION NAME listeners.

In this community, everyone shares a belief in the power of information, when it is delivered in-depth, in context and without commercial interruption.

Every day, STATION NAME keeps you informed about world, national and local events. As your public radio news source, our commitment to news is demonstrated by the diversity and depth of our news coverage.

Just think about all you get from STATION NAME:

* MORNING NEWS PROGRAM

* AFTERNOON NEWS PROGRAM

* INTERVIEW PROGRAM

* BUSINESS PROGRAM

* Hourly newscasts throughout the day.

* WEEKEND NEWS I

* WEEKEND NEWS II

It’s all on STATION NAME along with WEEKEND PROGRAM I, WEEKEND PROGRAM II, and WEEKEND PROGRAM III along with STATION LOCAL PROGRAM I and LOCAL PROGRAM II – programs produced right here in MARKET NAME.

But we don’t do it alone.

Everything you hear on STATION NAME is made possible through you – our community of contributing listeners. Listeners literally define what makes STATION NAME unique in MARKET NAME radio.

Now, it is time to once again demonstrate your belief in our community, by supporting the station financially.

You have helped make the STATION NAME community what it is. As long as you listen to STATION NAME - as long as you enjoy the news you hear - please continue to make it possible, by making an additional gift to us today.

And remember, STATION NAME can continue to provide high quality news and information only with your support. We have no income from advertising. Contributing listeners are our largest source of funding.

So please do your part as a member of the STATION NAME community today.

Thank you in advance for your support.

 

Cordially,

 

 

MANAGER NAME
General Manager, STATION NAME

 

Sense of Community
Additional Gift Mailing #2

 

OE: Stop by our community each day and pick up the news.

 

Dear STATION NAME Supporter:

I live in a special community. And I’d like to invite you to stop by every day.

When you do, some of our residents will fill you in on the news in our community … and in other communities around the world.

Later, you can talk with fellow community members about that day’s topics -- perhaps the story behind a breaking news event, a cultural phenomenon, a story from the past.

Afterwards, we can hear a community member talk about his or her new book or CD or movie. And another member of the community will give his or her opinion of a new work of art.

Then it’s time for more chat about the day’s issues. To finish the day, an update of the latest news, plus the financial news. If you happen to come by on a weekend, you’ll also hear about sports, travel, your money, your car, maybe even a good joke or two.

And whenever you stop by, you’ll be treated with intelligence, humanity and respect for your time.

The name of my community is STATION NAME. And what I’ve just described happens every day here. When you "stop by" STATION NAME, you hear:

• News. You’ll get in-depth reporting from MORNING NEWS PROGRAM and AFTERNOON NEWS PROGRAM. We have more news on STATION NAME than on any other radio station in MARKET NAME.
  
• Conversation. Programs such as INTERVIEW PROGRAM and TALK SHOW give you access to news makers, artists, authors and others. And the discussions are both civil and smart.
  
• Variety. WEEKEND PROGRAM I. BUSINESS PROGRAM. LOCAL PROGRAM I. When you visit STATION NAME, you’ll find lots of things to enjoy.

There is one other aspect of our community that makes it different from other "places." At STATION NAME, no one assesses taxes or sends bills. As a member of the community, you are merely asked to pay what you think your visits to the community are worth.

Bear in mind, however, that only with the support of our members can the STATION NAME community continue to exist. There’s no government, no IRS to make you pay. But without your support, there is no STATION NAME.

I hope you will keep that in mind as you think about how often you visit STATION NAME … how much you enjoy what you hear … how much responsibility you ought to take.

Think about it. Then, please, make an additional gift to support our community.

Thank you in advance for your additional support.

 

Cordially,

 

 

MANAGER NAME
General Manager, STATION NAME

 

P.S. Remember, STATION NAME is only a community with the support of its members. Please make an additional pledge today.

 

Audience Research Analysis
Copyright © ARA and CPB.  All rights reserved.
Revised: September 01, 2000 12:38 PM.