Sense of Community:
Fundraising Spots

Five on-air fundraising spots follow this "Find and Replace" list for SOC fundraising spots. Use the Find and Replace function for each of the following to customize these spots for your station. Note that spot number three requires further customization.

FIND AND REPLACE:

STATION NAME
PHONE NUMBER

MORNING NEWS PROGRAM
WEEKEND NEWS I

COMMENTATOR II

NETWORK REPORTER I

MORNING NEWS HOST

ENTERTAINMENT HOST I
ENTERTAINMENT HOST II
ENTERTAINMENT HOST III

 

SOC
Fundie
Local or National Announcer
Spot One

 

Welcome to the STATION NAME Community….

I'm ____________ of ______________.

Where is the STATION NAME Community?

It's any place two people get together to talk over the news they heard from NETWORK REPORTER I.

It's any place two people discuss the commentary of COMMENTATOR II.

It's any place ENTERTAINMENT HOST I makes you laugh.

It's any place you go.

The STATION NAME Community.

It's the people who listen.

And it's made possible by the people who pledge.

Do your part to keep the STATION NAME Community strong.

Call with your support now.

Thanks.

 

SOC
Fundie
Local or National Announcer
Spot Two

 

Welcome to the STATION NAME Community.

I'm ___________ of ____________ .

Where is the STATION NAME Community?

It's around the coffee machine in the office… where you and a co-worker compare notes on that day's MORNING NEWS PROGRAM.

It's any place where you happen to hear MORNING NEWS HOST making sense of events from Washington to Beijing.

It's any place you hear the rich reporting of NETWORK REPORTER I.

It's any place you go.

The STATION NAME Community.

It's the people who listen.

And it's made possible by the people who pledge.

Do your part to keep the STATION NAME Community strong.

Call with your support now.

PHONE NUMBER

Thanks.

 

SOC
Fundie
Local or National Announcer
Spot Three

  

Welcome to the STATION NAME Community….

I'm ____________ of ____________.

What is the STATION NAME Community?

It's place where minds meet to exchange information and ideas…

It's a place where thoroughness is valued over speed.

It's a place where thoughtfulness is valued over instant opinion.

The STATION NAME Community.

It's the people who listen.

And it's made possible by the people who pledge.

Do your part to keep the STATION NAME Community strong.

Call with your support now.

PHONE NUMBER

Thanks.

 

SOC
Fundie
Local or National Announcer
Spot Four

 

I'm ____________ of _____________.

 

There's this notion floating around… Public Radio as a "place."

Public Radio as a community.

It might seem like a far-fetched idea at first. After all… it's only radio.

But then again… maybe this sense of community is what makes this STATION NAME worth coming to again and again.

Maybe knowing that WEEKEND NEWS I will introduce you to interesting people and places.

Maybe knowing that MORNING NEWS HOST will be here with the news when you wake up weekday mornings… maybe knowing that the ENTERTAINMENT HOST I… ENTERTAINMENT HOST II and ENTERTAINMENT HOST III will be good for few laughs on the weekends… maybe knowing that the people you know by first name… [LIST HOSTS AND REPORTERS RECONGIZED BY FIRST NAME ONLY HERE] and every one else… will be here to let you know what's going on in the world and to make your day a little better… maybe that's why you keep coming back.

Coming back… to this place… to this community.

If STATION NAME is a community… then it's made up of more than the people you hear coming out of the speaker. It's also made up of the people who listen to us… you… and the people who support us… you again… I hope.

Like any community we count on the good will of our citizens for strength and support. Your pledge right now will help keep this public radio community strong.

Here's the number to call. PHONE NUMBER.

And Thanks.

 

SOC
Fundie
Local or National Announcer
Spot Five

 

I'm ____________ of ______________ .

It stretches from the floor of the Nikkei Stock Exchange… to the boardrooms of NASDAQ.

It runs from the Federal Reserve right into your wallet.

What is it?

No… we're not talking about money… at least not yet.

We're talking about the STATION NAME Community.

It knows no geographic boundaries…

That's because it's not one place…

It's anyplace… you go.

You see… the STATION NAME Community is made up of the people who listen… you.

The STATION NAME Community is made of up people who value the business news and information heard on STATION NAME… you again… we hope.

And The STATION NAME Community is made up people who are willing to do their part to keep quality programming on the radio.

That's where the money comes in.

Today we're asking you to invest in the STATION NAME Community. Not for the financial return… but for the wealth of information… and the personal enrichment public radio brings you everyday.

Here's what to do.

 

Audience Research Analysis
Copyright © ARA and CPB.  All rights reserved.
Revised: September 01, 2000 12:38 PM.