Sense of Community:
Case Messages

Fourteen on-air fundraising scripts follow this "Find and Replace" list for SOC fundraising scripts. Use the Find and Replace function for each of the following to customize these scripts for your station.

FIND AND REPLACE:

STATION NAME
PHONE NUMBER

MORNING NEWS PROGRAM
AFTERNOON NEWS PROGRAM
INTERVIEW PROGRAM
BUSINESS PROGRAM
TALK SHOW

WEEKEND PROGRAM I (humor/entertainment)
WEEKEND PROGRAM II (humor/entertainment)

COMMENTATOR I

MORNING NEWS HOST

ENTERTAINMENT HOST I
ENTERTAINMENT HOST II
ENTERTAINMENT HOST III

LOCAL TALENT I
TALK HOST

 

SOC
Case Message
Personal Importance

 

There are people who say that community life is becoming obsolete.

Maybe in SOME neighborhoods — but not in the STATION NAME neck of the woods.

And that’s because our neighbors — YOU — support our programming by subscribing to this station.

Thanks to you, we offer in-depth news that brings the world into our community.

Thanks to you, classical music is available for our children — and for all of us.

Thanks to you — the people who create special programs — like WEEKEND PROGRAM I and WEEKEND PROGRAM II — are given a public forum from which they can share their brand of humor.

Obsolete? With YOUR help, that definition doesn’t apply to STATION NAME.

Please call STATION NAME at PHONE NUMBER and start or renew your subscription.

Your pledge makes the STATION NAME strong.

Once again, here’s the number to call: PHONE NUMBER.

 

SOC
Case Message
Financial Support

 

Community building takes every pair of hands.

That’s true — whether it’s a good, old-fashioned barn raising — or the kind of effort needed to sustain regional arts organizations.

Lucky for STATION NAME, many hands in our community reach out to support our efforts.

You support our in-depth news — a cut above most newscasts found on radio or TV.

You support music that crosses the border between traditional — and eclectic.

 

You support special programs — smart entertainment that is only available on STATION NAME.

You support our public radio community — because you know we support THIS community. 

Bring your helping hands to our table — call PHONE NUMBER right now and start or renew your subscription to STATION NAME.

One quick call could be your year-long commitment to our community.

Here’s the number again: PHONE NUMBER

 

SOC
Case Message
Financial Support

 

Can you depend on the people in your community?

The answer to that question depends on how strong your community is.

In a truly strong community, people lean on each other — they applaud success — and they work to overcome obstacles.

STATION NAME is lucky — lucky because we’re part of a strong and caring community.

We call it the STATION NAME Community… and it’s made up of people who listen to us… and who financially support our work.

Your active participation in this community is the main reason STATION NAME keeps improving our public radio programming… FOR you.

Because — let’s face it — we depend on each other.

And in this case, it’s a win-win situation.

STATION NAME needs to lean on you today — we need you to show your support by calling the station at PHONE NUMBER.

We need you to start or renew your subscription.

We need you to step forward with an additional gift right now.

And — then — we want you to lean on us the rest of the year.

 

SOC
Case Message
Financial Support

 

PEOPLE are at the heart of every community.

And INDIVIDUALS are responsible for making that heart beat.

As a listener to MORNING NEWS PROGRAM --- you are part of the STATION NAME community.

And listeners to STATION NAME are the lifeblood of our business.

Most of the money we spend on MORING NEWS PROGRAM and all the programs you depend on… comes from listeners.

Your pledge now… keeps the heart of the STATION NAME beating… and helps MORNING NEWS PROGRAM … keep its finger on the pulse of the world around you.

 

SOC
Case Message
Personal Importance

 

History shows that it often takes a crisis before the true value of a community connection stands out.

Look at natural disasters for example — earthquakes that devastate cities, hurricanes that cause significant damage, flooding or tornadoes.

During those times, neighbors reach out to neighbors — strangers lend a hand.

Look at the history of the STATION NAME Community.

Back when our federal funding was threatened… hundreds of people we had never heard from before became supporters… and hundreds supporters at the time came through with even more money.

For that… you have our continued gratitude.

But for a community to be truly strong… it’s members must support it through good times and bad. In fact, it’s investing in the community when times AREN’T tough… that make the tough times easier to handle.

That’s why we’re asking for your pledge of support today.

The STATION NAME Community is in need of your investment now… to pay for the programs you enjoy and to improve the service to you in the future.

Start or renew your subscription — or make an additional gift right now — then when the next big story… or funding crisis comes along… you can be sure that this important community connection is here for you.

Here’s the number to call: PHONE NUMBER.

 

SOC
Case Message
Personal Importance

 

Consider the community in which you live.

Consider what you do to ensure the quality of that community.

You observe. You stay informed.

You vote. You pay taxes.

You get involved when you can make a difference.

And you even put in extra money of your own… by supporting local businesses… taking memberships in civic groups… and cheerfully buying fundraising magazines, cookies, candy, and pizzas.

It’s a lot to do.

But it’s worth it… to ensure your quality of life.

The STATION NAME Community is not much different from your neighborhood.

It’s full of people who are important to you everyday… from MORNING NEWS HOST to LOCAL TALENT I.

And STATION NAME ‘s news… music… and entertainment programming adds much to the quality of your life.

And like the community in which you live… the STATION NAME Community relies on its members for support.

With that support… the STATION NAME Community remains strong and vital. Without it… the potential of the STATION NAME Community cannot be fulfilled.

Become an involved member of the STATION NAME Community. Make your pledge call now.

It’s worth it… because it ensures the quality of your life.

PHONE NUMBER

Thanks.

 

SOC
Case Message
Personal Importance

 

All small children love playing with building blocks.

They stack them up — kick them over — then stack them up again.

Hours of fun — and good lessons in terms of understanding that weak foundations cannot support as many blocks as strong foundations.

Supporting STATION NAME is somewhat like constructing a community center with building blocks.

Your pledge is one of those blocks… and it helps us lay a foundation of listener support that keeps this station strong through changing times… like when Congress threatened to kick our federal funding out from underneath us.

That was another good lesson in the perils of having a weak foundation.

Join our community center construction team.

Start a new subscription — renew your existing subscription — or choose to give an additional gift.

After all… The best foundation IS the one we can build for ourselves.

Here’s our number: PHONE NUMBER.

 

SOC
Case Message
Reliance

 

People who live life in a vacuum miss out on all the fun — and all the important events — that make life interesting.

But with STATION NAME, you’re NEVER isolated.

Even if you’re traveling or if you’ve just moved to a new part of the country.

That’s because STATION NAME is a part of the public radio community.

With in-depth news — beautiful music — great programming — we have it all.

And you do too.

Because as a listener… you’re part of the public radio community too.

Support the station that keeps you from becoming out of touch — that keeps the doors to the world wide open for your view.

Call STATION NAME at PHONE NUMBER — and start or renew your subscription.

Or make an additional give right now — a gift that say you appreciate the perspective that we add to your life.

Here’s the number to call again: PHONE NUMBER.

 

SOC
Case Message
Personal Importance

 

A community connection can mean many things to many people.

Attending town meetings —joining the PTA — taking part in church or synagogue activities.

Even interaction within your extended family is a community connection.

But no matter HOW you personally define "community" — a sense of belonging is at the heart of the meaning.

And "connection" suggests that you add something of value — tangible or abstract — to your community.

STATION NAME is like a community.

And we believe in connecting to you in very real — very valuable — ways.

For example, we plan our programming with you in mind — the in-depth news, the classical music, the special programs.

And our outreach efforts are geared toward the community — the way that we share information about cultural events or our sponsorship of programs that showcase artistic talents.

But we need a reciprocal connection from our community — from YOU.

Call STATION NAME at PHONE NUMBER and start your community connection with the station right now.

Here’s the number to call again: PHONE NUMBER.

 

SOC
Case Message
Reliance

 

The global economy. Global information sharing. Global environmental issues.

The global theme is more and more a part of our daily lives -- and yet at the same time -- we also find a greater need to focus on community.

Maybe that's why STATION NAME is a big part of your life -- because it's a place where you can get global information and a global perspective at your doorstep.

It’s exactly the kind of connection that benefits every person in our community — a personal touch combined with a universal perspective.

If you appreciate having STATION NAME analyze the world for you and then report back — then call PHONE NUMBER and start or renew your subscription.

Or add to your existing subscription — because you want to make sure that this kind of perspective is available to you all year long.

One quick call — for a view of the world that is simply spectacular.

Once again, here’s the number to call: PHONE NUMBER.

 

SOC
Case Message
Financial Support

 

Welcome to the STATION NAME Community.

You won’t find your typical houses — two-car garages — and flower gardens here.

What you’ll find is smart, entertaining radio that comes to you from talented people such as ENTERTAINMENT HOST II — ENTERTAINMENT HOST I -- and ENTERTAINMENT HOST III.

And you’ll find it in the comfort of your own home — in your office — on your car radio — everywhere that people make an choice for intelligent radio.

Call STATION NAME right now and become a supporting member of our community.

If you already subscribe — help spruce up the neighborhood with your renewal or additional gift.

The number to call... PHONE NUMBER

 

SOC
Case Message
Reliance

 

The STATION NAME Community is also your window on the world.

You listen — so you know — that you can’t find STATION NAME quality just anywhere.

You rely on MORNING NEWS PROGRAM to get your day off to a running start.

AFTERNOON NEWS PROGRAM keeps you company during the last hour of work — on the drive home — at the start of your evening.

You’re addicted to TALK SHOW and INTERVIEW PROGRAM.

WEEKEND PROGRAM I is as important to your weekend as — well — the WEEKEND itself!

Face it — you’re hooked.

Keep The STATION NAME Community strong — call the station right now and start or renew your subscription.

If you renewed your subscription last fall, give an additional gift now — at the beginning of this new year.

Here’s the number to call: PHONE NUMBER

 

SOC
Case Message
Personal Importance

 

A hundred years ago, Americans saw incredible changes.

Electricity. Cars. The Industrial Revolution. Radio and TV.

Let’s face it — today is no different.

Computers. Virtual Reality. Global Networking.

The 21^st Century is bringing challenges — and changes — that make your head spin.

But you have a big edge over your grandparents or great-grandparents.

As part of the STATION NAME community… you get great programs that keep you up to speed as our world changes.

Call STATION NAME right now at PHONE NUMBER.

Start or renew your subscription — or make an extra gift.

The world may seem to spin faster — but here in the STATION NAME community we have programs such as MORNING NEWS PROGRAM and AFTERNOON NEWS PROGRAM to keep it all in perspective.

Here’s the number to call again: PHONE NUMBER.

 

Talking Points

 

The STATION NAME Community
Spot One

 

It's the people who listen. It's you.

It's anywhere two people talk about… MORNING NEWS PROGRAM.

It's anywhere ENTERTAINMENT HOST I makes you laugh.

It's anywhere COMMENTATOR I causes you to pause and think.

It's anywhere TALK SHOW is discussed over dinner.

It's anywhere BUSINESS PROGRAM helps you make a business decision.

It's anyone who bought a book because TALK HOST interviewed the author.

It's the people you know who listen to STATION NAME.

It's the people you overhear in the restaurant… discussing a story they heard on AFTERNOON NEWS PROGRAM.

 

The STATION NAME Community
Spot Two

 

For a community to stay together… its members have to work together.

For a community to grow… its members must invest in it.

For a community to be strong… some members do more than others.

For a community to have high standards… it’s members must set those standards.

For members of a community to act… they must be inspired. (programming inspires listeners)

A community is only as strong as its members choose to make it.

Call 303-823-0327.

 

Audience Research Analysis
Copyright © ARA and CPB.  All rights reserved.
Revised: September 01, 2000 12:38 PM.