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Appeal and Affinity

by
David Giovannoni

(31 pages)

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Originally published as:

Giovannoni, David. "Radio Intelligence: What Connects Programming with the Audience It Creates?" Current, Vol. 12, No. 12, June 28, 1993.

Giovannoni, David. "Radio Intelligence: Which Shows Work with NPR Magazines?" Current, Vol. 12, No. 2, July 12, 1993.

Giovannoni, David. "Radio Intelligence: Aversion Program Pairings That You May Want to Avoid." Current, Vol. 12, No. 16, September 6, 1993.

Giovannoni, David. "Radio Intelligence: How Do We Get the Most Reliable Picture of Programming Appeal and Affinity." Current, Vol. 12, No. 17, September 20, 1993.

Giovannoni, David. "Radio Intelligence: Future Radio Networks: Stream with Consistent Appeal." Current, Vol. 12, No. 19, October 18, 1993.

Giovannoni, David. "Radio Intelligence: Coming Soon: Do-It-Yourself ‘Sharenets’ Based on Appeal." Current, Vol. 12, No. 21, November 15, 1993.

Giovannoni, David. "Radio Intelligence: Seize the Occasion:  It's Your Chance, 20 Times a Week." Current, Vol. 12, No. 23, December 13, 1993.

Audience Research Analysis
Copyright © ARA.  All rights reserved.
Revised: August 28, 1999 10:05 AM.