The Gross Value of Programming
To Listeners

The gross value of a program or format to listeners is the amount of money it generates from listener support.

The table below shows the gross value of programming to listeners in fiscal year 1997 (October 1996-September 1997).

Listeners gave public stations $140 million at last count. NPR news and local classical music programming generated the bulk of this direct listener support.

Programming	Listener Support (in $ millions)
ALL	140.1
Local Classical	27.4
Other Local Music	20.6
Local News, Call-In, etc.	10.5
NPR Morning Edition	24.8
NPR ATC Weekday	16.2
NPR Weekend News	5.9
NPR Talk/Information	6.6
NPR Performance	6.5
PRI	13.8
Other Acquired	7.9

       

Follow this link for a more detailed table.

Sources:

Program/Format Listening: Arbitron, Fall 1996; Audience Research Analysis.

Program/Format Listener Support: Public Radio Recontact Survey, Spring 1997.

Total Listener Support: CPB FY 1997 Public Broadcasting Revenue, Station Financial Survey.

 

   – David Giovannoni
– Jay Youngclaus
AUDIENCE 98 Core Team

Audience Research Analysis
Copyright © ARA and CPB.  All rights reserved.
Revised: September 01, 2000 12:38 PM.