Audience Research Analysis

Turning Information into Knowledge,
Knowledge into Understanding,
Understanding into Action.

Since 1977

[NPR] should be trustworthy, enhance intellectual development, expand knowledge, deepen aural esthetic enjoyment, increase the pleasure of living in a pluralistic society and result in a service to listeners which makes them more responsive, informed human beings and intelligent responsible citizens of their communities and the world.

– William Siemering, 1970 NPR Mission Statement

Audience Research Analysis
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Revised: January 1, 2005